Thankyou for visiting my site, here I like to showcase the breadth of my talents as a creative working with some of the top names in the fashion industry. Currently I’m working for ASOS Media Group in Camden, leading creative campaigns from concept to delivery that connect and resonate with not only asos audiences, but our clients audiences too.

 Some of my stand-outs include the latest Face and Body launch on ASOS. the very first face and body multi-brand campaign for us. I was able to carve out a new look and feel for Face and Body on ASOS, producing a brand playbook and tone of voice to support upcoming launches and campaigns. Another project I hold close to my heart includes ASOS Out&Out, a YouTube franchise we ran from 2022-23 that championed queer talent in partnership with The Safe Space Alliance charity and was celebrated in WGSN’s 2022 Pride Report.

Outside of work I adore my life on the coast, being situated in East Sussex I get to enjoy the best of both worlds, London life in the week and seaside socials on the weekend. I, of course, have a paddleboard; which did once landed me in an accidental entry to a Guinness world record community paddle attempt in Torquey! I am also entered to run the Brighton 10K race in April so I am “enjoying” training for my first race!